Privacy policy

Effective Date: May 01, 2026

Introduction

Welcome to American Adorn. This Privacy Policy applies to American Adorn, operating as American Adorn ("American Adorn", "we", "us", "our"), and governs the personal information we collect when you visit our website located at american-adorn.com (the "Site"), interact with us, or purchase our products and services.

American Adorn is committed to transparency and safeguarding the privacy of your personal information. As a purveyor of everyday fine jewelry, Lab Created Gemstone, Gold and Silver building on a legacy of brilliance and craftsmanship, we understand the importance of trust. This policy outlines how we collect, use, disclose, and protect your data in compliance with applicable data protection laws and platform requirements, including those of Google Merchant Center. We aim to handle your information responsibly and securely, ensuring clarity about our practices.

Please read this policy carefully to understand our practices regarding your personal information. By using our Site or services, you acknowledge that you have read and understood this Privacy Policy.

For the purposes of this policy, "Personal Information" (or "Personal Data") refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

The fact that this policy is being presented anew underscores a commitment to rectify past accessibility issues and ensure ongoing compliance and transparency for all users. A functional and accessible privacy policy is fundamental to the trust required when engaging with a brand like American Adorn, known for its heritage and quality.

1. Information We Collect

We collect Personal Information to provide and improve our services, process your orders, and communicate with you effectively. The types of information we collect fall into several categories:

  • Information You Provide Directly:

    • Contact Information: Your name, email address, phone number, shipping address, and billing address when you make a purchase, create an account, contact us for inquiries, or subscribe to our communications.
    • Account Information: If you create an account, your username, password (hashed), and preferences.
    • Payment Information: Credit card details, bank account information, or other payment details necessary to complete your purchase. Please note that sensitive payment details are typically processed directly by our secure third-party payment processors (see Section 4) and are not stored on our primary servers.
    • Communications: Records and copies of your correspondence if you contact us (e.g., emails to info@american-adorn.com, contact form submissions, customer service interactions).
    • Other Information: Any other information you voluntarily provide, such as product reviews, survey responses, or details related to custom orders.

  • Information Collected Automatically:

    • Device and Usage Information: When you visit our Site, we automatically collect certain information about your device and interaction with our Site. This may include your IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, links clicked, and other diagnostic data.
    • Location Information: We may infer your approximate geographic location based on your IP address.
    • Cookies and Tracking Technologies: We use cookies, web beacons (pixels), and similar technologies to collect usage data, remember your preferences, support site functionality, and potentially for analytics and advertising purposes. See Section 3 for more details.

  • Information from Third Parties:

    • We may occasionally receive information about you from third-party sources, such as social media platforms (if you interact with our brand pages or use social login features), marketing partners, or data analytics providers, in compliance with their respective privacy policies and applicable laws.

Collecting this information, particularly contact and payment details associated with potentially high-value jewelry purchases, requires a high degree of care. We are committed to collecting only the information necessary for legitimate purposes and handling it securely.

2. How We Use Your Information

We use the Personal Information we collect for various purposes, grounded in providing you with exceptional service and operating our business effectively:

  • Providing Products and Services:

    • Order Fulfillment: To process your payments, confirm your orders, ship products to your specified address, handle returns and exchanges, and manage warranties.
    • Account Management: To create, maintain, and secure your user account (if applicable).
    • Customer Service: To respond to your inquiries submitted via email (e.g., info@american-adorn.com), phone (+1 (307) 220-5122), or other channels, provide support, and resolve any issues.

  • Improving Our Website and Offerings:

    • Analytics: To analyze trends in website usage, understand user behavior and preferences, monitor the effectiveness of our Site and marketing campaigns, and improve our website design, user experience, and product selection. We may use tools like Google Analytics for this purpose (see Section 4).

  • Marketing and Communications:

    • Transactional Communications: To send you essential updates about your orders, account, or changes to our terms and policies.
    • Marketing Communications: With your explicit consent where required, to send you newsletters, promotional offers, information about new products or collections, and other marketing materials we believe may interest you. You can opt-out at any time (see Section 7).

  • Personalized Advertising and Remarketing:

    • Subject to your consent and preferences (see Sections 3 and 7), we may use your information (such as browsing history on our Site) to personalize your experience and show you relevant advertisements for American Adorn products on our Site or other websites (remarketing). We use tracking technologies like cookies and pixels for this purpose. We strive to ensure any personalization aligns with the expectations of discretion and relevance appropriate for a luxury brand.

  • Security and Fraud Prevention:

    • To protect the security and integrity of our Site, prevent fraudulent transactions, detect security incidents, enforce our terms of service, and protect our rights and property and the rights and property of others.

  • Legal Compliance:

    • To comply with applicable legal and regulatory obligations, respond to lawful requests from government authorities, subpoenas, or court orders, and establish or defend legal claims.

3. Cookies and Similar Technologies

Our Site uses cookies, web beacons (pixels), and similar tracking technologies ("Cookies") to function effectively, enhance your user experience, perform analytics, and support marketing efforts.

  • What are Cookies? Cookies are small text files stored on your device (computer, tablet, mobile phone) when you visit a website. They help the website recognize your device and remember information about your visit, such as preferences or items in your shopping cart. Pixels are tiny graphics files that can track your interaction with the Site or emails.

  • Types of Cookies We Use:

    • Strictly Necessary Cookies: Essential for the Site to function properly (e.g., enabling login, shopping cart functionality, secure transactions). These cannot be disabled.
    • Performance and Analytics Cookies: Help us understand how visitors interact with our Site by collecting information anonymously (e.g., pages visited, time spent, error messages). This helps us improve Site performance (e.g., using Google Analytics).
    • Functional Cookies: Allow the Site to remember choices you make (e.g., language preference, region) and provide enhanced, more personal features.
    • Targeting and Advertising Cookies: Used to deliver advertisements more relevant to you and your interests, based on your browsing activity on our Site and potentially other sites. These are also used for remarketing purposes and require your consent.

  • Cookie Policy: For more detailed information about the specific Cookies we use, their purposes, and lifespan, please refer to our separate Cookie Policy. Given the critical importance of accessibility, key information regarding cookie types and user control is also provided here. If a separate Cookie Policy is referenced, American Adorn must ensure its continuous accessibility and compliance, avoiding recurrence of issues like the previously inaccessible policy pages.

  • Your Choices and Consent:

    • Cookie Consent Banner: When you first visit our Site, you will be presented with a banner requesting your consent for the use of non-essential Cookies (Performance, Functional, Targeting). You can customize your preferences through this tool.
    • Browser Settings: Most web browsers allow you to control Cookies through their settings. You can typically refuse or delete Cookies. However, disabling certain Cookies, especially Strictly Necessary ones, may impact the functionality and usability of our Site. Consult your browser's help documentation for instructions.
    • Advertising Opt-Outs: You may be able to opt out of interest-based advertising from third-party advertisers through industry opt-out programs like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

4. Sharing Your Information

We value your privacy and do not sell your Personal Information to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our business and providing services to you. We share information only as necessary for them to perform their designated functions and require them to maintain the confidentiality and security of your data.

Categories of third parties we may share information with include:

  • Payment Processors: To securely process your payments when you make a purchase. They receive payment card details directly and handle them according to their own security standards (e.g., PCI-DSS).
  • Shipping and Logistics Providers: To deliver your orders (e.g., courier services, fulfillment centers). They receive your name, shipping address, and contact details.
  • Technology and Hosting Providers: Companies that provide infrastructure support for our Site, such as web hosting, database management, and security services.
  • Analytics Providers: Services like Google Analytics help us understand website traffic and usage patterns. Information shared may be aggregated or anonymized where feasible.
  • Marketing and Advertising Partners: Platforms that help us manage email communications (subject to your consent), customer relationships (CRM), and potentially deliver personalized advertising (subject to your consent and opt-out rights).
  • Professional Advisors: Lawyers, accountants, auditors, and insurers who provide professional services to us.

We implicitly rely on these third parties to uphold high standards, reflecting the trust placed in American Adorn, particularly when handling data related to valuable purchases.

We may also disclose your Personal Information:

  • For Legal Reasons: If required by law, regulation, legal process (like a subpoena or court order), or governmental request.
  • To Protect Rights and Safety: To enforce our terms, protect our rights, property, or safety, or the rights, property, or safety of our users or others. This includes exchanging information for fraud protection and credit risk reduction.
  • In Connection with Business Transfers: If American Adorn is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of such an event as required by law.

5. Data Security

We are committed to protecting the security of your Personal Information. We implement reasonable and appropriate technical, physical, and administrative safeguards designed to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

These measures include:

  • Technical Safeguards: Using encryption, firewalls, access controls, and secure server environments.
  • Secure Transmission: We use Secure Sockets Layer (SSL) or Transport Layer Security (TLS) technology (HTTPS) to encrypt sensitive Personal Information, such as payment card details and account login credentials, during transmission over the internet. You can verify this by looking for a lock icon in your browser's address bar. This is crucial for maintaining trust, especially when handling transactions for high-value items.
  • Organizational Safeguards: Limiting access to Personal Information to employees and service providers who need it to perform their job functions, providing data privacy training, and implementing internal data handling policies.

While we strive to use commercially acceptable means to protect your Personal Information, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

6. Your Privacy Rights

Depending on your location and applicable data protection laws (such as the GDPR in Europe or the CCPA/CPRA in California), you may have certain rights regarding your Personal Information. American Adorn is committed to honoring these rights. These may include:

  • Right to Access: The right to request a copy of the Personal Information we hold about you.
  • Right to Rectification: The right to request correction of inaccurate or incomplete Personal Information.
  • Right to Erasure (Deletion): The right to request deletion of your Personal Information, subject to certain exceptions (e.g., where we need to retain data for legal compliance or to complete transactions).
  • Right to Restrict Processing: The right to request that we limit the processing of your Personal Information under certain conditions.
  • Right to Data Portability: The right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.
  • Right to Object: The right to object to the processing of your Personal Information based on our legitimate interests or for direct marketing purposes.
  • Rights Related to Automated Decision-Making: The right not to be subject to decisions based solely on automated processing, including profiling, which produce legal or similarly significant effects on you (we currently do not engage in such processing).

How to Exercise Your Rights:

To exercise any of these rights, please contact us using the dedicated privacy contact information provided in Section 11 below ("Contact Us for Privacy Matters"). We will need to verify your identity before processing your request and may ask for additional information to do so. We will respond to your request within the timeframe required by applicable law (typically within one month for GDPR requests).

Exercising these rights requires robust internal procedures for handling Data Subject Requests (DSRs). Providing this mechanism signifies our commitment not just in policy but in operational readiness to manage these requests efficiently and compliantly.

You will not be discriminated against for exercising your privacy rights.

7. Legal Basis for Processing

We process your Personal Information only when we have a valid legal basis to do so under applicable data protection laws. Our legal bases include:

  • Contractual Necessity: Processing is necessary to perform our contract with you, such as fulfilling your orders, providing customer support related to your purchase, or managing your account.
  • Legitimate Interests: Processing is necessary for our legitimate interests, provided these interests are not overridden by your fundamental rights and freedoms. Our legitimate interests include operating and improving our Site and services, preventing fraud, ensuring security, conducting analytics, and engaging in certain marketing activities (where consent is not required).
  • Consent: We rely on your freely given, specific, informed, and unambiguous consent for certain processing activities, particularly:
    • Sending promotional emails and newsletters.
    • Placing non-essential Cookies (Analytics, Functional, Targeting/Advertising) on your device.
    • Using your information for personalized advertising or remarketing. We obtain consent through clear affirmative actions, such as ticking an opt-in box on a form or selecting preferences in our cookie banner. Ensuring high-quality, explicit consent is crucial for compliance, particularly with platform requirements like Google Merchant Center regarding personalized advertising data.
  • Legal Obligation: Processing is necessary to comply with a legal or regulatory obligation to which we are subject (e.g., tax laws, responding to lawful requests).

Withdrawal of Consent: Where we rely on your consent, you have the right to withdraw it at any time. You can withdraw consent for marketing emails by clicking the "unsubscribe" link in the email footer. You can manage cookie consent through our cookie banner/tool or your browser settings. You can withdraw consent for other purposes by contacting us (see Section 11). Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

8. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

The criteria used to determine our retention periods include:

  • The duration of your relationship with us (e.g., how long you have an account or continue to purchase from us).
  • Whether there is a legal obligation to which we are subject (e.g., retaining transaction records for tax or accounting purposes).
  • Whether retention is advisable in light of our legal position (e.g., regarding applicable statutes of limitations, litigation, or regulatory investigations).
  • The necessity of the data for the original purpose of collection.

We strive to balance business needs, legal requirements, and privacy principles like data minimization when determining retention periods. When Personal Information is no longer needed for its original purpose or required by law, we will securely delete or anonymize it.

9. Children's Privacy

Our Site and services are not intended for or directed at children under the age of 16 (or a lower age if stipulated by applicable local law, such as 13 under COPPA in the United States). We do not knowingly collect Personal Information from children under this age without verifiable parental consent. Given the nature of our products, targeting children is not part of our business model.

If we become aware that we have inadvertently collected Personal Information from a child under the relevant age without appropriate consent, we will take steps to delete that information promptly. If you believe we might have any information from or about a child under the relevant age, please contact us using the details in Section 11.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We reserve the right to modify this policy at any time.

If we make material changes, we will notify you by posting the updated policy on this Site and updating the "Effective Date" at the top. For significant changes, we may also provide more prominent notice, such as sending an email notification if we have your email address on file. The effectiveness of this notification process relies fundamentally on this policy page remaining accessible to users.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site or our services after any changes signifies your acceptance of the revised policy.

11. Contact Us for Privacy Matters

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, or if you wish to exercise your privacy rights, please contact us through the dedicated channel below. Using a specific contact point helps ensure your privacy-related inquiries are handled efficiently and by personnel knowledgeable about data protection.

Privacy Contact Email: info@american-adorn.com

Alternatively, you can reach us by mail at:

American Adorn Privacy Office

1021 E Lincolnway, 9841

Cheyenne, Wyoming, 82001

United States of America