Terms of service

Effective Date: May 01, 2026

Introduction

These Terms of Service ("Terms", "Agreement") govern Your access to and use of the website located at (the "Site"), operated by American Adorn ("We", "Us", "Our"), and Your purchase of jewellery and related products ("Products") offered on the Site.

By accessing the Site, creating an account, placing an order, or otherwise using Our services, You acknowledge that You have read, understood, and agree to be legally bound by these Terms and all policies expressly incorporated herein by reference, including Our Privacy Policy, Shipping Policy, and Refund Policy. If You do not agree to these Terms, You must not access or use the Site or purchase Products from Us.

This Agreement constitutes a legally binding contract between You and Us. Please read it carefully.

PART I: CORE SERVICE TERMS

1. INFORMATION ABOUT US

The Site is operated by American Adorn. Our primary business involves the design, manufacture, and sale of jewellery, including Lab Created Diamond, Lab Created Gemstone, Gold and Silver, and custom pieces, reflecting a heritage of craftsmanship.

Our registered business details are:

Legal Entity Name: CARATFLAIR LLC

Trading As: American Adorn

Registered Address: 1021 E Lincolnway, 9841, Cheyenne, WY 82001, Laramie, US

Contact Email: info@american-adorn.com

Contact Phone: +1 (307) 220-5122

Providing clear and accurate business identification is fundamental for transparency and trust in online transactions, aligning with regulatory expectations and platform requirements such as those of Google Merchant Center. The details provided here ensure You can identify and contact Us effectively. The location in United States of America, reflects our operational base and connection to the diamond industry.

2. ACCESSING OUR SITE ACCEPTABLE USE

We grant You temporary permission to access Our Site for personal, non-commercial use, subject to these Terms. We reserve the right to withdraw or amend the service We provide on Our Site without notice.

You are responsible for making all arrangements necessary for You to have access to Our Site. You are also responsible for ensuring that all persons who access Our Site through Your internet connection are aware of these Terms and that they comply with them. If You create an account, You are responsible for maintaining the confidentiality of Your account login information and for all activities that occur under Your account. You agree to notify Us immediately of any unauthorized use of Your account. You must provide accurate and complete information when creating an account or placing an order.

You agree to use the Site only for lawful purposes. You must not misuse Our Site. Specifically, You agree not to:

  • Use the Site in any way that breaches any applicable local, national, or international law or regulation.
  • Use the Site in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • Access without authority, interfere with, damage, or disrupt any part of Our Site; any equipment or network on which Our Site is stored; any software used in the provision of Our Site; or any equipment or network or software owned or used by any third party.
  • Knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware, or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware (as further detailed in Section 12).
  • Reproduce, duplicate, copy, or re-sell any part of Our Site in contravention of the provisions of these Terms (including Our Intellectual Property Rights as detailed in Section 3).
  • Use the Site to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • Use the Site to knowingly transmit any material which is defamatory, offensive, hateful, inflammatory, sexually explicit, promotes violence, promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, or is otherwise objectionable.

Failure to comply with these acceptable use provisions constitutes a material breach of these Terms, upon which You are permitted to use Our Site, and may result in Our taking all or any of the following actions: immediate, temporary, or permanent withdrawal of Your right to use Our Site; issuance of a warning to You; legal proceedings against You for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach; further legal action against You; disclosure of such information to law enforcement authorities as We reasonably feel is necessary. Defining these responsibilities and prohibitions clearly is essential for maintaining the security and integrity of the Site, protecting Our business and other users, and providing a legal basis for enforcement against misuse.

3. INTELLECTUAL PROPERTY RIGHTS

We are the owner or the licensee of all intellectual property rights in Our Site, and in the material published on it, including but not limited to text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, software, and jewellery designs. These works are protected by copyright laws and treaties around the world. All such rights are reserved.

The content and designs featured on the Site, particularly those reflecting Our emphasis on unique design, craftsmanship, and the specific characteristics of American Adorn, represent significant creative and financial investment. You may print off one copy, and may download extracts, of any page(s) from Our Site for Your personal reference, but You must not modify the paper or digital copies of any materials You have printed off or downloaded in any way, and You must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of material on Our Site must always be acknowledged.

You must not use any part of the materials on Our Site, including product designs, for commercial purposes without obtaining a licence to do so from Us or Our licensors. Unauthorized use, reproduction, modification, distribution, or creation of derivative works based on Our intellectual property is strictly prohibited and may result in legal action. Protecting these intangible assets is critical to maintaining Our brand's value and exclusivity.

4. PLACING ORDERS CONTRACT FORMATION

To purchase Products from the Site, You will typically be required to select the desired Product(s), add them to Your shopping cart, proceed to checkout, provide necessary personal and payment information, and confirm Your order. The presentation of Products on Our Site constitutes an invitation to treat, not a binding offer to sell.

Your placement of an order constitutes an offer to Us to buy the selected Product(s). All orders are subject to availability and acceptance by Us. We will send You an email acknowledging receipt of Your order ("Order Acknowledgement"). However, this Order Acknowledgement does not constitute acceptance of Your offer.

A legally binding contract between You and Us will only be formed when We send You an email confirming that the Product(s) have been dispatched ("Dispatch Confirmation"). The contract will relate only to those Products whose dispatch We have confirmed in the Dispatch Confirmation. We are not obliged to supply any other Products which may have been part of Your order until the dispatch of such Products has been confirmed in a separate Dispatch Confirmation.

We reserve the right, in Our sole discretion, to refuse or cancel any order for any reason prior to sending the Dispatch Confirmation. Reasons for refusal or cancellation may include, but are not limited to, Product unavailability, limitations on quantities available for purchase, inaccuracies or errors in Product or pricing information (as detailed in Section 5), issues identified by Our credit and fraud avoidance department, or Your failure to comply with these Terms. Clearly defining the point of contract formation upon dispatch confirmation allows Us to manage inventory and mitigate risks associated with fulfilling orders before formal acceptance, protecting Us from liability if unforeseen circumstances prevent fulfillment.

5. PAYMENT TERMS

(a) Accepted Payment Methods: We accept payments through a variety of secure methods:

Stripe We utilize Stripe, a leading payment processing platform, to accept a wide range of payment methods including major credit and debit cards (Visa, Mastercard, American Express, Discover), Apple Pay, and Google Pay. Stripe ensures fast, secure, and encrypted transactions for your peace of mind.

Klarna For added flexibility, we offer Klarna as a payment option. Klarna allows you to pay for your purchases over time with various financing options, subject to approval. You can choose to pay in installments, pay later, or spread the cost, depending on what works best for you.

(b) Timing of Payment: Payment for Your order, including the cost of Products, is processed and captured in full at the time You place Your order on the Site. Your chosen payment method will be charged upon submission of Your order. In some cases, a pre-authorization check may be performed on Your card to ensure sufficient funds are available.

(c) Pricing and Errors: All prices for Products displayed on the Site are quoted in United States Dollar (USD)

We make every effort to ensure the accuracy of pricing information on the Site. However, errors may occasionally occur. If We discover an error in the price of any Product(s) You have ordered, We will notify You as soon as reasonably possible. We are under no obligation to fulfill an order for a Product that was advertised at an incorrect price. In the event of a pricing error, We reserve the right to cancel Your order, even after an Order Acknowledgement or Dispatch Confirmation has been sent. If We cancel Your order due to a pricing error after payment has been captured, We will issue a full refund to Your original payment method promptly. This reservation of right is crucial for protecting the business against potentially significant financial losses resulting from system glitches or human error in pricing.

(d) Payment Security: We utilize secure payment gateway providers that adhere to industry standards for payment data security. While We take reasonable precautions, the security of information transmitted over the internet cannot be guaranteed. Your submission of payment information is governed by Our Privacy Policy, which details how We handle personal data.

This section directly addresses the critical need for clear, comprehensive payment terms, a common compliance requirement for e-commerce operations and platforms like Google Merchant Center.

6. CUSTOM JEWELLERY ORDERS

(a) Specific Terms Acknowledgement: Orders for custom-made jewellery, including bespoke designs created to Your specifications, modifications to Our existing designs requested by You, or items requiring personalization (collectively, "Custom Orders"), are subject to specific terms and conditions outlined in this section. These terms supplement, and in case of conflict, may override Our standard Terms with respect to the Custom Order.

(b) Processing Times: Please be aware that Custom Orders involve a detailed design and crafting process and therefore require significantly longer processing times than standard, in-stock items. Custom Orders typically require approximately 1-11 days for design finalization, sourcing, meticulous crafting, and quality assurance before they are ready for shipping. More specific estimated timelines may be provided during Your consultation or in Your Custom Order quote, but these remain estimates and are not guaranteed delivery dates. Standard shipping transit times, as detailed in Our Shipping Policy, apply after the custom production period is complete. The current unavailability of the Shipping Policy prevents providing full clarity on total delivery timelines, highlighting an operational need for its accessibility.

(c) Process Overview: Custom Orders are created based on specifications, designs, sketches, measurements, or quotes that are mutually agreed upon in writing (e.g., via email correspondence or a formal quote document) between You and Us prior to the commencement of work. Our process often involves consultation to ensure the final piece aligns with Your vision and Our crafting capabilities, reflecting our commitment to bespoke creation. Further details regarding the custom design process may be available on Our dedicated Custom Jewellery information page 

(d) Payment Terms: Due to the personalized nature and upfront investment required for Custom Orders, specific payment terms apply. Full payment is typically required at the time the Custom Order is confirmed and placed. 

(e) Cancellation Policy: Once production of a Custom Order has commenced, it cannot be cancelled, modified, or exchanged. Production typically begins shortly after payment is received and designs are finalized. If You request cancellation before production has commenced, We in Our sole discretion, agree otherwise in writing. This strict policy is necessary because resources, materials, and skilled artisan time are specifically allocated to Your unique piece once production starts.

(f) Return/Refund Policy: Custom Orders are considered final sale and are non-returnable and non-refundable. We do not accept returns, offer exchanges, or provide refunds for Custom Orders simply because You have changed Your mind or are unsatisfied with the design choices You confirmed. The only exception is if the Custom Order has a verifiable manufacturing defect, confirmed by Us upon inspection after You return the item according to Our instructions. You must inspect Your Custom Order carefully upon receipt and report any suspected manufacturing defects to Us within [e.g., 24 hours ] of delivery. Please refer to Our main Refund Policy for procedures on reporting defects, but note the specific non-returnable nature of Custom Orders stated here prevails over general return conditions. Clearly stating these limitations manages expectations for bespoke items where subjective satisfaction cannot be guaranteed post-production.

This section is crucial for managing the unique risks and customer expectations associated with bespoke jewellery, addressing all points required by the compliance audit.

7. SHIPPING & DELIVERY

Please refer to Our Shipping Policy for comprehensive details. It is Your responsibility to review the Shipping Policy before placing an order. Maintaining shipping details in a separate policy allows for necessary updates without altering these core Terms, but relies on the referenced policy being accessible to users. The current inaccessibility of this policy represents a gap in providing complete information.

8. RETURNS & REFUNDS

Our policies regarding returns and refunds for standard, non-customized Products purchased through the Site are detailed in Our separate Refund Policy, and how exchange are processed.

Please refer to Our Refund Policy for full details.

Important Exception for Custom Orders: As explicitly stated in Section 6 ("Custom Jewellery Orders"), Custom Orders are final sale and are non-returnable and non-refundable, except in the specific case of a verifiable manufacturing defect confirmed by Us. The terms outlined in Section 6 supersede the general provisions of the Refund Policy with respect to Custom Orders. This distinction is vital to prevent misunderstandings regarding the limited return rights for personalized items.

9. OUR LIABILITY

The material displayed on Our Site is provided without any guarantees, conditions, or warranties as to its accuracy, completeness, or timeliness. While We strive to ensure information is correct, We do not warrant that the Site or its content will always be available, uninterrupted, secure, or free from errors or omissions. Access may be suspended temporarily and without notice in the case of system failure, maintenance, repair, or for reasons beyond Our control.

To the extent permitted by law, We, other members of Our group of companies (if any), and third parties connected to Us hereby expressly exclude:

  • All conditions, warranties, and other terms which might otherwise be implied by statute, common law, or the law of equity.
  • Any liability for any direct, indirect, or consequential loss or damage incurred by any user in connection with Our Site or in connection with the use, inability to use, or results of the use of Our Site, any websites linked to it, and any materials posted on it, including, without limitation, any liability for: loss of income or revenue; loss of business; loss of profits or contracts; loss of anticipated savings; loss of data; loss of goodwill; wasted management or office time; and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

Our total liability to You in respect of all losses arising under or in connection with the purchase of Products through the Site, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the actual purchase price paid by You for the Product(s) giving rise to the claim.

This does not affect Our liability for death or personal injury arising from Our negligence, nor Our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law (including mandatory consumer protection laws in United States of America). These limitations are drafted to provide Us with necessary legal protection while remaining fair and compliant with legal standards, ensuring they are more likely to be upheld if challenged.

10. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless American Adorn, its directors, officers, employees, consultants, agents, and affiliates, from any and all third-party claims, liability, damages, losses, costs, and expenses (including, but not limited to, reasonable legal fees) arising from or related to:

  • Your access to or use of the Site;
  • Your breach of any provision of these Terms;
  • Your violation of any applicable law or regulation; or
  • Your infringement, or infringement by any other user of Your account, of any intellectual property or other right of any person or entity.

This obligation will survive the termination of these Terms and Your use of the Site. This clause serves to protect Us from financial and legal repercussions stemming directly from Your actions or failure to comply with these Terms, shifting the risk of such third-party claims appropriately.

11. PRIVACY POLICY

Protecting Your privacy is of utmost importance to Us. Our collection, use, storage, protection, and disclosure of Your personal information obtained through Your use of the Site and purchase of Products is governed by Our Privacy Policy.

Please review Our Privacy Policy carefully to understand Our practices regarding Your personal data. By using the Site, You consent to the data practices described in the Privacy Policy, and You warrant that all data provided by You is accurate. The Privacy Policy forms an integral part of these Terms, ensuring You are aware of how Your information is handled, which is essential for compliance with data protection laws and platform requirements.

12. VIRUSES, HACKING AND OTHER OFFENCES

You must not misuse Our Site by knowingly introducing viruses, trojans, worms, logic bombs, or other material which is malicious or technologically harmful. You must not attempt to gain unauthorized access to Our Site, the server on which Our Site is stored, or any server, computer, or database connected to Our Site. You must not attack Our Site via a denial-of-service attack or a distributed denial-of-service attack.

By breaching this provision, You would commit a criminal offence under applicable cybercrime laws. We will report any such breach to the relevant law enforcement authorities, and We will co-operate with those authorities by disclosing Your identity to them. In the event of such a breach, Your right to use Our Site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses, or other technologically harmful material that may infect Your computer equipment, computer programs, data, or other proprietary material due to Your use of Our Site or to Your downloading of any material posted on it, or on any website linked to it, subject always to the limitations set out in Section 9 ("Our Liability"). This section reinforces the prohibitions outlined in Section 2 and serves as a strong deterrent against malicious activities, outlining clear consequences including legal action and cooperation with authorities.

PART II: GENERAL LEGAL PROVISIONS

13. JURISDICTION AND APPLICABLE LAW

These Terms, their subject matter, and their formation (and any non-contractual disputes or claims arising out of or in connection with them) shall be governed by and construed in accordance with the laws of United States of America.

You irrevocably agree that the courts located in Wyoming, United States of America shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims). Specifying the governing law and the exclusive jurisdiction provides legal certainty and predictability for both parties in the event of a dispute, aligning with Our operational base in Wyoming and simplifying potential legal proceedings.

14. ENTIRE AGREEMENT

These Terms, together with any documents expressly referred to in them (specifically, the Privacy Policy, Shipping Policy, and Refund Policy), constitute the entire agreement between You and Us relating to Your use of the Site and the purchase of Products. This Agreement supersedes and extinguishes all previous agreements, promises, assurances, warranties, representations, and understandings between us, whether written or oral, relating to its subject matter.

You acknowledge that in entering into this Agreement, You do not rely on any statement, representation, assurance, or warranty (whether made innocently or negligently) that is not set out in these Terms or the documents referred to in them. This clause ensures that the written terms are definitive, preventing disputes based on alleged prior or collateral statements not formally included in the contract.

15. AMENDMENTS

We reserve the right to revise and amend these Terms from time to time at Our sole discretion. Any changes We make will be posted on this page, and where appropriate, We may notify You by email or through a notice on the Site homepage. The date at the top of this page indicates when these Terms were last updated.

You are expected to check this page periodically to take notice of any changes We have made, as they are binding on You. Your continued use of the Site or placement of orders following the posting of revised Terms means that You accept and agree to the changes. This provision allows Us the necessary flexibility to adapt Our terms to changing business needs or legal requirements while outlining the process for such changes.

16. SEVERABILITY

If any provision or part-provision of these Terms is or becomes invalid, illegal, or unenforceable by any court or competent authority, it shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of these Terms.

This ensures that the remainder of the Agreement stays in effect even if one part is found to be invalid, preserving the overall contractual relationship to the maximum extent possible.

17. WAIVER

No failure or delay by Us to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.

A waiver of any right or remedy under these Terms or by law is only effective if given in writing. This clause protects Our ability to enforce Our rights under the Agreement, even if We have not done so immediately or consistently in the past.

18. CONTACT US

If You have any questions, concerns, or comments about these Terms of Service, please contact Us using the following details:

  • Email: info@american-adorn.com 
  • Phone: +1 (307) 220-5122 
  • Address: 1021 E Lincolnway, 9841, Cheyenne, WY 82001, Laramie, US

Providing accessible contact information encourages communication and clarification, potentially preventing disputes arising from misunderstandings of these Terms.